The evidence register · The Molecules

The Molecules: the evidence

The claims The Molecules makes, as it makes them today: 19 sourced, 2 labeled for what they are, 6 unsourced.

About 2 minutes of reading

The whole register · the page itself

The Molecular Explorer

The GC-MS Decoder

  • unsourced But gas chromatography–mass spectrometry can separate a mixture into its components and identify most of them, and houses routinely analyze each other’s launches.
  • unsourced The result is a chromatogram: each peak a compound, identified from its mass spectrum, with a rough idea of how much of it there is.
  • house interpretation A trained analyst can read much of a commercial fragrance this way. The large houses run their own instruments; independent perfumers can use university facilities or commercial analytical labs.
  • unsourced What GC-MS reveals: Most aroma chemicals present above trace levels.
  • house interpretation Houses analyze significant launches as a matter of course. Inside the industry it is called market intelligence, not espionage — and “secret formulas” are more transparent to anyone with the equipment and training than the marketing suggests.

Olfactory Thresholds

  • unsourced The concentration at which a molecule first becomes perceptible differs enormously from one odorant to the next.
  • unsourced Strong at very low concentrations; the signature of the aquatic family
  • unsourced Violet reconstructions; known for fading from notice quickly as the nose adapts

The Molecule Constellation

from the house’s claims register and the records, checked against the pages’ own words when the site was built

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